CASE
STUDY - EXAMPLE
CASE INTRODUCTION
Case describes the ways of handling
different kinds of personality in an organization. Not only the personality of
the employee affects the business but the personality of the entrepreneur also
affects the organization’s growth.
PROBLEM
First
example was Apple computer which motivate employee by making them wear T-shirt
saying that “90 hours a week and loving it”. This influenced many employees
work for double or triple time. They connected employees through PCs, cellular
phones, pagers & other devices. The company emphasize on the personality
who can work around the clock. Another entrepreneur Wayne Huizenga a self-made
billionaire. He started out with a partner in the garbage collection business.
Wall Street does not give right response. In 1971 his first stock was to raise
mere $5 million, when he left the firm in 1984 the market value of the firm was
$3 billion. Then he entered into blockbuster entertainment where he started the
movie rental business. He along with his partner bought the company for a mere
$ 18.5 million, there sales took off from $43 million to $2 billion annually.
He had put another billion dollars in his pocket by selling his company to
Viacom in 1994. Now he started a new business venture, including a garbage
collection company, a security alarm firm & a used car operation. He was
sure of his idea that people will buy used cars as the new car prices are
raising up so quickly, investing in the second hand market will bring big
profit for them. Last Steve Wynn of mirage Resorts. His company was recently
listed as one of fortune’s 10 most admired firms in America. He was having
image of an optimistic & wants his people to be the same as he is. His
strategy was to keep everybody happy. He honored employee of the year at party,
where he brought in George & Barbara Bush to congratulate the employee. He
considers putting money for the party was an “investment”.
ANALYZE THE CASE
Downsizing
of Apple computers creates insecurity amongst the employee which leads their
workers to work hard. To encourage them to work more they use slogan t-shirts
in which slogans like “90 hours and loving it” is written. Apple computers
hired only those people who are willing to work hard. Giving employees cell
phones, pagers, pc’s helps employee to work even from the home and hence Apple
employee working hours is increased. By choosing the hard working personality
they are able to get the desired results without taking serious steps for
motivating the employees. Job satisfaction of the employees will happily contribute
to the organization positively and effectively also, organizational commitment
of the employees will play major role. If employees are well committed in to
the organization, they will do their best to the organization in a happily and
positively. As stated in the case, managements try to select the employees with
personality to work long hours when requiting the new employees so they don’t
need to do much to change employees’ attitudes to work around the clock since
when they apply the job they are ready to work long hours.
Wayne
Huizenga was having strong self-belief. In case of Huizengia, he seems to be an
extremely confident and have a load of self-belief in what he is doing. He has
taken right business decisions at right time. For an outsider it seems that
luck has played major role in his progress. But for us he has taken calculated
risks and all those decisions have been proved correct. When he started his
garbage collection business he knows that he can beat his competitors. He
strongly believes in his self-concept and when the Wall Street did not gave him
the right response he do not bother about it. Ultimately, he gets the desired
response. After garbage business he started movie rental business which was
also a hit. It is because he knows that his strategy will work. He showed the
same attitude with garbage Collection Company, security alarm firm & a used
car business and gets the desired response. He works for the self-esteem and
his attitude that he can bear loss for his own decisions make him strong enough
to follow his own strategy. He is self-driven; highly motivated person who has
been very successful whatever he has done up to now. But that does not mean,
that there is a guarantee that he will not fail in his future business venture.
If there happened to be a failure, his self-confidence will start deteriorating
and self-doubts will start creeping.
Steve
Wynn was an optimistic person and he wants his employee to be optimistic as
well. In order to make them optimistic he works for their job satisfaction. His
words “if you see a hotel guest with tiniest frown on her face, don’t ask a
supervisor, take care of it. Erase the charge, send the dinner back, and don’t
charge for the room” gives his employee high degree of job satisfaction. He gave
employee of the year award to one of his employee on the party where the George
and Barbara bush presented the award. Moreover, he thinks his expenses on
motivating the employee is the investment and hence Mirage Resort is in list of
fortune’s top 10 most admired firms. In the third case, as rightly pointed out
by someone, it is transformational leadership.
BOUNDARY
LIMITS
The
particular case included three different situations. First case describes the
employees with behaviour of working hard & long hours in their
organizations like apple computers. Second case describes the self-concept and
self-esteem personality of successful entrepreneur Wayne Huizenga. The final
situation is about leadership and motivational style of Steve Wynn at Mirage
Resorts for make their employees happy and tightens organizational commitment.
The entire sample in this case is belongs to the only 3 different organizations
and belongs to same geographical area.
POSSIBLE
SOLUTIONS AND EVALUATION
Apple
computers
Solution
1: Because of downsizing of apple
computers survivors has no other option except working hard and long hours to
protect their job.
Merit:
Prevent downsizing of the firm. Managements try to select the employees with
personality to work long hours when requiting the new employees
Demerit:
If the applier doesn’t have the personality to work round the clock, he is
unable to applying for a job here. And also workers will stress and withdrawal behaviour
may occur.
Solution
2: The management also has big role
to change workers perception to work hard and long hours otherwise workers will
stressed and withdrawal behaviour may occur. As stated in the case, apple
computer workers wearing the t-shirts that proclaim “90 hours a week and loving
it!” is a kind of management actions will help to change their workers
personality, perception and make positive attitude on working hard and long
hours.
Merit:
Change workers personality, perception and make positive attitude on working
hard and long hours.
Demerit:
Workers will stress due to long hours.
Solution
3: Also they provide mobile phones,
pagers and computers to their workers for telecommuting. This will helps to
balance their work- life balance. The motivation factors of the organization
will be most important for retain the workers and encourage them to work hard
and long hours in an effective manner with positive attitudes.
Merit:
Providing telecommunication facilities will helps to balance employees’ work-
life balance. Increase effectiveness and efficiency of the firm.
Demerit:
High cost.
Huizengia case
Solution
1: He has taken right business
decisions at right time and also he showed the same attitude with garbage
Collection Company, security alarm firm & a used car business and gets the
desired response. After garbage business he started movie rental business which
was also a hit. It is because he knows that his strategy will work.
Merit:
Identifies new investment opportunities at the right time and he is risk taker.
Demerit:
High risk of higher investment opportunities.
Steve Wynn case
Solution
1: He gives his employee high degree
of job satisfaction. For example: His words “if you see a hotel guest with
tiniest frown on her face, don’t ask a supervisor, take care of it. Erase the
charge, send the dinner back, and don’t charge for the room”
Merit:
Satisfies customers and his employees.
Demerit:
High cost.
Solution
2: He gave employee of the year
award to one of his employee for motivate his employees.
Merit:
Motivation of employees.
Demerit:
He gave employee of the year award to one of his employee on the party where
the George and Barbara bush presented the award. It costs lots of money for the
party.
SELECTION
OF THE BEST SOLUTION
Apple
Computers
To encourage employees of the Apple computers
managers introduce the slogan t-shirts in which slogans like “90 hours and
loving it” is written. So Apple computers hired only those people who are
willing to work hard. Also they provide mobile phones, pagers and computers to
their workers for telecommuting. This will helps to balance their work- life
balance. The motivation factors of the organization will be most important for
retain the workers and encourage them to work hard and long hours in an
effective manner with positive attitudes.
Huizengia case
He has taken new investment decisions at the right
time and also he showed the same attitude with garbage Collection Company,
security alarm firm & a used car business and gets the desired response.
Steve Wynn case
SOLUTION
Downsizing
of Apple computers creates insecurity amongst the employee which leads their
workers to work hard. To encourage them to work more they use slogan t-shirts
in which slogans like “90 hours and loving it” is written. It will help to
change workers positive attitudes on working hard and long hours. Identifies
best investment opportunities and risk taking at the right time.
Motivate
the employees of the organization and give highly job satisfaction to the
employees of the firm. It will help to increase efficiency and effectiveness of
the organization.
HOW
TO IMPLEMENT?
Apple
computer workers wearing the t-shirts that proclaim “90 hours a week and loving
it!” is a kind of management actions will help to change their workers
personality, perception and make positive attitude on working hard and long
hours. Huizengia started garbage business and movie rental business which was
also a hit. It is because he knows that his strategy will work. He has taken
right business decisions, take risk of new investment opportunities at right
time and also he showed the same attitude with garbage Collection Company,
security alarm firm & a used car business and gets the desired response.
Wyann gave employee of the year award to one of his employee on the party where
the George and Barbara bush presented the award.
CONCLUSION
OF THE CASE STUDY
Not
only the personality of the employee affects the business but the personality
of the entrepreneur also affects the organization’s growth.
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